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Mark Donnigan Marketing Head Beamr said in this v-net article that the company was the originator of Content Adaptive bit-rate reduction technology. Using CAE technology in your video encoding process can result in an added file size of as much as forty percent above the efficiency of advanced codecs like HEVC. Mark Donnigan who is a foremost market development expert and head of marketing for the Verizon Ventures and Innovation Endeavors backed company said that Beamr has seen strong support for their content adaptive technology. Read: Content adaptation enables major bit-rate savings beyond standard compression v-net.tv

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